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FLASHSALE
Results you can see.
Nutrition they can feel.
Real food. No nonsense. Just dogs thriving.
Most dog food is engineered for shelf-life. Ours is crafted for quality of life. We’ve bridged the gap between raw nutrition and modern convenience by combining nutrient-dense freeze-dried raw with high-integrity kibble.
The Naturally Pawsome philosophy
- The vitality of raw: Locked-in enzymes and vitamins.
- The ease of kibble: No prep, no mess, no guesswork.
- The "clean bowl" guarantee: A taste dogs genuinely crave.
What sets us apart?
Precision nutrition made simple
Because "one scoop" doesnt feed every dog.
Know the right portions, try our dog food caclculator
Transparency in every scoop
What's NOT in our food:
- NO Wheat or Corn
- NO Artificial "Nasties"
- NO Over-Processing
We don't just claim quality; we verify it!
- AAFCO Compliant:
Formulated to meet strict nutritional standards. - Rigorous Testing:
Every batch is checked for balance and safety - Expert Development:
Designed with professional culinary and biological expertise.
Culinary craft meets biological need
Naturally Pawsome started with a zoologist and a superyacht chef… who turned out to be the same guy.
Adam knows exactly what dogs need to thrive - and how to cook it like a five-star meal (minus the tiny portions and fancy foam). After 15 years cooking around the world, he decided feeding dogs was a better way to make a difference. Fair enough.
Now he’s back in New Zealand, living the dream with dogs, ducks, and seriously good pet food.
Everyone, meet Adam. Your dog already approves. 🐾
Some ingredients and why we love them
Freeze dried chunks
Lamb hearts
Another great source of protein but also rich in omega-3 fatty acids, which are known to promote healthy skin and coat
Lamb Livers
Lamb Livers are very nutrient dense and are a great source of vitamin A for vision, skin and immune system, Iron for red blood cells, B vitamins for brain function and metabolism
Lamb Kidneys
Lamb Kidneys are a great source of Iron, Zinc, Floate, Selenium, Vitamins A,D,E,K these are great for Antioxidants, Digestion and Blood formation
Kibble
The Kibble size is approximately 11mm by 10mm to benefit all breeds
Lamb Meal
Lamb is great for dogs who are particularly sensitivities to allergies or to other proteins like beef or chicken, it is a great source of protein and Lamb is rich in vitamins like B12, niacin, and minerals like iron, zinc, and phosphorus, all of which play vital roles in maintaining overall health and well-being of your dog.
Flax Seed
High in Antioxidants, Fiber and Omega 3’s It is great for Joint health, Digestive health, Skin and Coat
Kumara
Also rich in Fibre and Antioxidants, beta carotene for vision and immune function and great for Anti Inflammatory properties
Blueberry
Antioxidant rich, Vitamin C and K, this helps protect against cell damage and promote overall health
Kelp
High in Iodine, this supports Glandular health, and boosting the immune system and aids metabolism
Fish Oil
High in Omega 3’s, this is for Skin and Coat, Joint Health, Brain function, Cancer prevention
Green Pea
High in protein, and Vitamins A,K,C this is great for immune system and digestion
Virgin Canola
Oil High in Fat and Another great source of Omega 3’s and 6’s in the perfect 2:1 ratio, this is great for energy levels, Anti-inflammatory properties, Joint health, Skin and Coat
