Why Naturally Pawsome Sources Ingredients Locally

The Aim Behind Naturally Pawsome

When Adam started Naturally Pawsome, the aim was simple: make wholesome, nutritious, and affordable pet food right here in Aotearoa. They wanted to build something reliable, transparent, and, above all, good for dogs. That led to a clear pledge: source as many ingredients as possible from New Zealand farms and local partners. 

Why Local Sourcing Matters 

The decision to go local isn’t just about freshness. It’s about quality control you can see and trust. With local sourcing, Naturally Pawsome can trace ingredients from farm to freeze-dried product. The team can check on farming practices and maintain nutrition integrity across batches. It’s a hands-on approach that prioritises safety, consistency, and real accountability. 

This move also strengthens the NZ farming community. When brands commit to local suppliers, farmers get a steady demand, which supports family-owned operations and smaller farms. It’s a ripple effect: better prices for farmers, steadier supply for brands, and dependable products for dogs. And in a country as tight-knit as NZ, that sense of community matters. 

Local Partner 

Royalburn champions a farm-to-plate approach for humans. This commitment to local, transparent farming resonates with Naturally Pawsome’s philosophy for pets: the same care and traceability that humans value applied to dog nutrition. By partnering with Royalburn, we extend that local sourcing mindset to furry friends, ensuring NZ-sourced, traceable, nutrition-backed ingredients from farm to bowl.  

Environmental and Cultural Considerations 

Shorter supply chains mean fewer carbon miles and more sustainable choices. 

Supporting ethical farming and NZ’s farming heritage aligns with a broader commitment to the land and its people. 

Looking Ahead 

The local sourcing plan isn’t a one-off. There’s room to expand partnerships beyond Blue Sky Pastures and Royalburn and to refine the product range as more NZ farms come on board. It’s a steady path, not a quick pivot. 

A Shared Journey 

If you’re a retailer or a dog lover, this is a shared journey. It’s about trust, community, and good food for dogs you care about. Adam’s pledge isn’t just a policy—it’s a pact with NZ farms, nutritionists, and furry customers across the country.