Naturally Pawsome: A Year of Growth, Good Food, and Good Dogs

As the year wraps up, it’s the perfect time to look back at what Naturally Pawsome has built — not just as a pet-food brand, but as a passionate little community of dog lovers devoted to better nutrition, better habits, and better days with our four-legged friends.

From expanding their reach, to refining their recipes, to showing up at events across Otago, this has been a year of momentum, milestones, and meaningful connection.

A Simple Idea with a Big Heart

Naturally Pawsome was born from a familiar story: a dog dad who simply wanted something better for their pup. After years between Europe and New Zealand, he noticed a gap — nutritious dog food that was natural, transparent, convenient, and made with genuine care.

Their own dog, Skye, became the original inspiration and taste-tester. And from that spark grew a mission: create food that honours what dogs are meant to eat, while still fitting into busy modern lives.

Food That Dogs Are Meant to Eat

What sets Naturally Pawsome apart is their hybrid approach: combining traditional kibble with freeze-dried raw elements.

The result? 

Sustainability That Actually Feels Practical

One of Naturally Pawsome’s standout offerings this year has been their local refill service. 
For Wanaka, Albert Town, Luggate, and surrounding communities, pet owners can receive fresh food in refillable 5 kg tubs delivered straight to their door.

Less waste. Less plastic. And a lot more convenience.

They’ve paired this with flexible subscriptions and nationwide shipping, making it easy for dog parents across New Zealand to stay stocked without stress — weekly, fortnightly, monthly, or on your own rhythm.

A Year of Showing Up — And Growing

This year Naturally Pawsome didn’t just deliver food… they got out into the community. 

 Every event was a chance to talk with real dog owners, answer questions, hear stories, and gather feedback — something the founder says fuels future improvements. 

Why They Stand Out

What Naturally Pawsome has built this year comes down to three things: 

• • Transparency
    • Where the food comes from.
    • What’s inside it.
    • How it’s made.
    • No secrets — just honest, dog-first nutrition. 
  • Community: They’ve grown not because of ads, but because of word-of-mouth, conversations at events, and customers who believe in the mission. 
  • Convenience with a conscience: The refill system, sustainable packaging, and subscription options make life easier while reducing waste. It’s practical sustainability — the kind that sticks. 

Looking Ahead 

As Naturally Pawsome steps into a new year, the vision remains the same: create dog food that’s natural, balanced, local, and genuinely good — delivered in a way that works for real households.